Get back-to-schoolready
With our Beverage Starter Kits and Starbucks Back-to-School Operational Guide, you can get everything you need in just a few clicks. Also make sure you have branded paper products and all necessary smallwares on hand.
Enhance your café experience
Access customized marketing, menu templates and branding guidelines in our Operator Brand Experience Toolkit.
Virtual Barista training
Give your new and returning baristas a full refresher on how to create the beverages students crave. Save a visit from a field partner and access this new training resource anytime.
Make your location more sustainable
Demonstrate your commitment to sustainability by offering recyclable serveware.
Help drive traffic with limited-time seasonal favorites
Serve drinks that students love with seasonal promotions, including Fall and Holiday. The We Proudly Serve Starbucks program provides everything you need, from marketing and recipes to limited-time ingredients and more.
Espresso Starter Kit
Easily get stocked up for your handcrafted espresso business with key chai, matcha and espresso ingredients before school starts.
Frappuccino & Refreshers Starter Kit
This kit supports our cold-beverage experiences—Starbucks Refreshers® beverages, Frappuccino® blended beverages and cold brew that pairs with our handcrafted espresso program.
Connect with students
Download social media assets created to help drive awareness and engagement.
Encourage repeat visits
Increase volume and engage students with printable frequency cards, including a new beverage card created just for college and university locations.
Frequency Cards
Start the school year strong
Make sure you have everything you need with the 2025–2026 Starbucks Back-to-School Operational Guide.
