Operator Brand and Quality Assurance Toolkit
Find branding, menus, logos, images and quality assurance resources for your operation
Find branding, menus, logos, images and quality assurance resources for your operation
Welcome to the Operator Brand and Quality Assurance Toolkit, your guide to support our Quality Assurance program and approved branding requirements for your operation.
Our Quality Assurance Program
Why is Quality Assurance important for my We Proudly Serve (WPS) Starbucks® operation?
- 1. It enables operators to consistently deliver quality in the cup & the brand experience consumers expect
- 2. These factors help drive operator success from increased consumer loyalty, repeat business, & help drive revenue
We Proudly Serve Starbucks® Quality Assurance Program
Quality Assurance Standards
Review all supporting tools and resources connected to our Quality Assurance program.
Operator Brand Experience Toolkit
We offer comprehensive resources to help you quickly and effectively create the right branded experience. Follow our step-by-step guide to successfully and appropriately promote our beverages and brand identity in your cafe.
Step 1: Review our logo, menu, and guidelines, which will help you understand our branding and beverage standards.
Step 2: Decide if you want to create your own menus, use a template, or purchase a menu system.
Step 3: Create your menu! We’ve provided galleries of high-resolution images and logos to help you complete the look.
Step 4: Review your menu once it's complete to ensure it meets the logo and menu guidelines.
Step 5: Submit your marketing request for review and approval
Seasonal promotional social, digital and menu assets can be downloaded from the seasonal promotional page.
We Proudly Serve Starbucks® Menu Resources
Order menus online
Get VGS pre-designed menu board templates, which provide approved branding and recommended beverage offerings for your We Proudly Serve Starbucks® espresso café.
We Proudly Serve Starbucks® Image and Logo Galleries
Images for menu boards
Select from our gallery of approved high- resolution environmental and knockout images.
Images for custom marketing
Select from our gallery of environment and lifestyle images that will help you promote the brand.
Logos
Complete the look with thoughtful branding. Our logo compliments yours, so ensure you're always following logo guidelines.
Seattle's Best Coffee® menu board templates
Seattle's Best Coffee® menu board templates
Save yourself some time and download one of our curated menu board templates.
Put your best foot forward
By positioning your logo with the We Proudly Serve Starbucks® logo correctly, you can leverage brand recognition and make the right connection with the consumer. Take a look at some additional resources that support setting up your WPS location for success.
One last look
Once you’ve completed your menu, be sure to take one last look at our menu guidelines and logo guidelines to ensure successful execution and a quick approval.